Project Better Place

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For those of you that know me well, you know that lately I've been very interested in our environment. One of the things that I've been especially passionate about lately is electric cars. In my mind, they are definitely where the future is. With the latest advancements in battery technology, they can be built to go as fast and as far as a gasoline car. You no longer have to compromise performance for the environment.

There has been one area that electric cars still have issues with -- the cross country road trip. Even the most sophisticated electric cars have a range of only 250 miles. That is where Project Better Place comes in. The wonderful YouTube video below (you may need to read the full blog entry to see it embedded at manca's cafe) does a great job of explaining their battery exchange concept.

For those of you that follow business and technology, you may know of Shai Agassi. Shai sold a few companies to the German software giant, SAP. He was then hired on and was heir apparent to run the company. But something happened along the way. Shai left. While off, Shai was inspired to do something for the environment -- such that our children will have a better place to live than we do.

Shai's blog is excellent. He does a great job of explaining the macroeconomic reasons why we as a society must act now to solve our oil addiction problem. And he does it in a way that shows solving the problem is a win-win for everyone. It is a win for the everyday person, and it is a win for industry.

I for one am very excited about the potential! And while we wait for Project Better Place to come to North America, I may just convert a car to electric...


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